An aperitif is a drink traditionally enjoyed before a meal to open the palate and set the tone for the occasion. In Australia, the category is increasingly relevant as drinking habits evolve towards lighter, lower-ABV and more refreshing options.

Aperitifs are designed around flavour rather than strength, making them ideal for spritzes, long drinks and simple serves that can be enjoyed slowly and socially. They fit naturally into occasions such as afternoon drinks, long lunches, pre-dinner gatherings and golden-hour occasions, where consumers are looking for something refreshing and considered.

The category also taps into the growing appeal of European drinking culture, where the aperitif is less about drinking to get drunk and more about enjoying a quality drink, good food and time with others.